Corporate Event Gifting: Creative Ideas that Stand Out

THORBEN GROSSER It serves as vice president of associations and channels in Eventmobi, which provides more than 15 years of experience in strategic planning of events and leadership of the industry. Having guided thousands of event professionals to create exceptional experiences of attendees, Thorben deeply includes the nuanced challenges faced by planners in the delivery of successful events. In its current role, collaboration with the agencies of events and the management companies of the association to improve their strategic abilities while sharing practical ideas about emerging trends and best practices.

Whether the objective of your company is to establish contacts with other industry professionals, build relationships with customers or establish your thinking leadership, professional events can help you boost your goals in the finish line. With 66% of companies that spend more on events recently, professional events have become a Stapper in many industries.

The best events highlight the attendees and encourage them to return in the future. However, given the large volume of corporate events in the current panorama, it is increasingly difficult to leave its mark.

That’s where corporate events goals come into play. By offering gifts and memories of your event, you can make your initial investment go beyond winning the loyalty of the perspective and the construction of your brand identity. You can also use thesis ideas such as awards for gamified elements of your event. In this guide, we will check how to offer gifts that continue to give (both for your company and your target audience).

FOQ of corporate events gifts

Before entering the ideas of corporate gifts for events, we answer emergency questions that could have about this prospects participation strategy.

• What gifts are more effective? This varies according to the objectives, budget and values ​​of your company, as well as the issue of the event. For example, if your company is proud of its low carbon emissions, UNWrapit recommends focusing on digital gifts, experiences and charity donations as gifts: it will reduce physical waste and continue to be faithful to their values.
• How customized should the gifts be? Gifts must be as personalized as possible to resonate with their target audience. However, it may be a challenge to customize gift gifts if you manage your gift program individually. The main corporate gift companies provide personalized gifts on scale with interfaces that allow attendees to choose the gift they like best.
• How can the success of event gift initiatives measure? Make a monitoring and report on the key performance indicators, such as their gift claim rate and their comments from the attendees. If you work with a corporate gift company, you can monitor and inform that information by you. You can also use the functions of surveys or surveys of event management solutions to evaluate the opinions of the attendees about the gifts of their event. In fact, some digital gift platforms have topography and built -in surveys to capture the feeling and ask other questions to their assistants.
• How can we reduce event gift costs? A solution to win-win is to work with event sponsors to provide gifts. While receiving gifts or funds you can use to buy them, sponsors spread the awareness of their brands.
• Should gifts be the same for all attendees? This depends on your budget, but in general, the value of the gift must correspond to the influence of the participant. For example, I could give a tall main speaker a tablet to thank them for their support, but it is likely that it is not feasible to give all those attending the event.

Event gift ideas

For each type of gift, we will review what it is, its unique benefits, examples and a professional advice to guarantee their success.

Physical gifts

• What they are: Physical gifts are tangible articles that assistant can take home with the subject.
• Why do they work: These gifts are often practical, ensuring that your company causes lasting impression.
• PRO-TIP to offer physical gifts: Prioritize sustainability. Studies estimate that about 40% of corporate gifts end up in landfills. Complete its environmental impact through the use of ecological materials and the supply of companies with a green history.
• Gift ideas:
  • Drink. Provide different types or drinks to take into account every occasion. For example, isolated drinks are excellent for marching attendees, wine drinks can be ideal for their most social receptors.
  • Desktop accessories. These elements can be useful for anyone in a corporate role. For more influential recipients, such as the main speakers, they offer quality personalized desktop accessories, such as an identification plate or pisapapeles.
  • Local food baskets. This is a perfect idea if your conference attracts a large audience outside the city. Sacrifice small and non -perishable items such as assorted snacks, a bottle of wine and Kandied fruit of local businesses so that attendees can take their community home.

Experimental gifts

• What they are: Experimental gifts allow attendees to access exciting or relaxing opportunities.
• Why do they work: While physical gifts sacrifice individual benefits, attendees can wear gifts to connect with others, enrich their worldview and try something new.
• PRO-TIP to offer experimental gifts: Survey flexibility. Some experiences can only occur under certain parameters, such as a specific season, date or location. Provide as much flexibility as possible, such as offering open date coupons, so that occupied receptors can use the gift when they have time.
• Gift ideas:
  • Sports game tickets. Regardless of the time of the year, there is an active team ready to involve sports fans in their event. Provide free or reduced price tickets to the sports team of the wizard’s choice.
  • Specific experiences of the city. Each city has a series of unique experiences to explore. Provide a coupon to enter museums, limited time exhibitions and reference points in the assistant city of choice.
  • Welfare activities. Life in the corporate world can be stressful quickly. Give attendees the opportunity to relax with welfare -based activities, such as yoga classes or a spa day.
  • Food certificates. Try the recipients of a delicious food in a restaurant of their choice.

Combined gifts

• What they are: Combined gifts offer physical and experiential components that are built with each other.
• Why do they work: These gifts sacrifice the best of both worlds, attracting a broader range of events attendees. In addition, thesis gifts are often of greater value, which makes them ideal to thank the great players.
• PRO-TIP to offer combined gifts: Cohesion is key. Make sure all gift components relate directly to each other to provide a holistic and positive experience.
• Gift ideas:
  • Welfare kit and personal training session. It combines sportswear or a yoga mat with a related class coupon to help your attendees get active.
  • Travel kit and vacation coupon. Send the attendees to a trip to remember with a travel pillow, a sleep mask and a coupon for a reduced price vacation to a destination of their choice.
  • Virtual cooking class and ingredients. Why a virtual friendly idea to involve the altanders wherever they are? Offer a virtual cuisine class and provide the necessary ingredients so that they can follow it at home.

Create your event gift program

Now that you have inspiration, it’s time to launch your own event gift program! To obtain the highest value of your program, market your offers widely. Highlights your articles available in the event marketing guarantee and through the event so that attendees know what they can take home and how to acquire it. You can also notice who won valuable gifts in its monitoring of events to encourage future records.