Tealium expands Middle East investment to power real-time AI data strategies for AI success
- Business
- June 16, 2025
Dubai, Eau – June 16, 2025 – TealioThe main intelligent -time real -time data transmission platform organized its regional event, “AI meets the ROI: client data strategies for acceleration growth,” in Dubai. The collection of interested parties of the United Government, business leaders and digital innovative to examine how real -time customer data of high quality can boost the commercial results of AI investments. With the regional acceleration of digital transformation, the event explored how organizations can translate the experimentation of sustainable growth, operational efficiency and custom customer experiences.
The event had a key note from Ali Behnam, co -founder of Tealium and Guillaume Thfoin, data director of Schneider Electric, who shared a practical guide on the construction of AI programs throughout the company. This arrives at a crucial moment, with AI’s contribution to the economies of the Middle East that is expected to grow 20% to 34% By 2030, underlining the rapid digital acceleration of the region.
“We are proud to invest in the EAU, not only by expanding our presence, but also undertaking companies to prosper in the AI era, responsible alignment and in full alignment with local data governance,” he said Ali Behnam, Tealium co -founder. “IA is as effective as the data that promotes it, and we are here to help companies activate their data with confidence and precision. Our latest research shows that 81% of CDP users obtain a competitive advantage in artificial intelligence initiatives, underlined for an airline.” “
Tealium has been recognized as leader at the Gartner® Magic Quadrant ™ for customer data platforms for two consecutive years, a testimony of its innovation, scalability and global impact. It is also one of the first platforms to integrate with MCP, the standard frame of the industry builds by anthropic.
The company’s innovation strategy helps organizations to overcome the central challenges in the adoption of AI, from fragmented data systems to compliance risk. Its platform prepares, transforms and labels customer data in real time, ensuring that it is ready and compatible before reaching a model. With 42% Of the companies only in the eau already hepatic of AI in their commercial operations, companies face increasing pressure to deliver value of their AI efforts. The localized offer of Tealium supports this by allowing regional brands to activate the knowledge of AI in their digital ecosystems without additional data rates, accelerating the value time while keeping complying.
When integrating the AI models directly into the contact points of the client participation, Tealium allows companies to operationalize ideas instantly. Real -time activation engines allow recommendations generated by IA to be delivered on a scale through marketing, trade and service platforms. With 84% of tealio users who indicate that a CDP facilitates AI projects, the company’s approach is to simplify, connect and activate real -time data so that organizations can perform the ROI of AI, faster and more confident. Aligned with its broader investment in the Middle East, Tealium will allow data residence capabilities in AWS data centers in the EAU, which guarantees that customers benefit from localized data storage, improved latency.
Tealium has been established locally in the Middle East since 2018, with regional operations based in Dubai and administered by Shadi Hatoum, MEA sales director. Since then, Tealium has expanded its footprint in the key markets, including the EAU, Saudi Arabia, Qatar and Turkey, supporting the leading companies to unify customer data and boost personalization in real time at scale. The company is still focused on forge solid regional associations and supporting public and private sector organizations as their data and abilities progress.
For more information about Tealium solutions and associations, visit tealios Lounge.
About tealio
Tealium helps companies collect, govern and enrich their customers’ data in real time to boost AI initiatives and delight customers at the moments they matter. The Tealium Hand Integration Ecosystem admits more than 1,300 incorporated connections of the most outstanding technology experts in the world. Tealium solutions include a customer data platform (CDP) in real time with intelligent AI data transmission, label management and an API center. Tealium data collection, management and activation capabilities allow companies to accelerate operational performance, improve customer experiences, generate better results and support compliance with global data. More than 850 leading companies worldwide trust the Tealium to feed their customer’s data strategies. For more information, visit www.tealium.com.
