Layla Fardoun: From Dubai Content Creator to Global Conversation at the One Billion Summit

In a landscape increasingly shaped by digital voices that bridge personal narrative with cultural influence, few have risen with the resonance and reach of Layla Fardoun. Known to her nearly 400,000 followers on Instagram as @laylaglams, Fardoun embodies the evolving role of the modern content creator—one that extends beyond curated aesthetics to meaningful participation in global conversations about empowerment, creativity, and community. Her presence at the recent One Billion Summit, a gathering of thought leaders and change-makers dedicated to shaping solutions for a rapidly changing world, signals her growing stature as more than a social media personality; she is fast emerging as a voice worth amplifying on the world stage.

Born and based in Dubai, Fardoun’s journey into the world of digital influence was rooted in a genuine passion for fashion, beauty, and lifestyle storytelling. What began as a personal showcase of style, family moments, and day-to-day reflections soon evolved into a platform that resonates deeply with a diverse and engaged audience across the Gulf and beyond. Her content—an authentic blend of family life with her children, fashion insights, beauty explorations, and personal reflections—has distinguished her in a crowded social media ecosystem. Through consistency and relatability, she crafted an identity that feels both aspirational and accessible, a duality that has become central to her appeal.

Dubai’s dynamic cultural milieu—a melting pot of tradition and modernity—provided fertile ground for Fardoun’s ascent. In a region where digital influence increasingly intersects with lifestyle trends and consumer behavior, she navigated her rise with an instinctive understanding of her audience’s aspirations. As a licensed content creator, she has worked within the frameworks of credibility and professionalism, aligning her personal brand with a broader dialogue about what it means to be a female creator in the Middle East today. Her growth has not been without challenges; balancing public life with personal privacy, and managing the expectations that come with visibility, requires a nuanced approach—one she has met by foregrounding sincerity and groundedness in her narrative.

Fardoun’s participation in the One Billion Summit was more than a photo op; it was an affirmation of her evolving role as a connector between local influence and global issues. The summit, known for convening leaders across sectors to address pressing challenges and scale impactful solutions, provided a platform for voices like hers to contribute perspectives shaped by lived experience and cultural insight. Her contributions there—captured in moments shared across her social channels—reflect a commitment to engaging in the kinds of meaningful conversations that extend beyond follower counts to influence real conversations about community, creativity, and purpose.

As the digital landscape continues to redefine influence, Layla Fardoun stands out for her ability to pivot between intimate storytelling and broader cultural dialogue. Her trajectory from Dubai content creator to recognized participant at global forums underscores the shifting terrain of influence itself—where authenticity and thoughtful engagement increasingly matter. In an era that prizes connection and impact in equal measure, Fardoun’s journey is emblematic of a new generation of leaders shaping how stories are told and heard on a global scale.

Layla Fardoun is a Dubai-based licensed content creator and influencer primarily active on Instagram under the handle @laylaglams, where she has amassed around 400,000 followers with consistent lifestyle, fashion, and beauty content. Her profile identifies her as a “Fashion & Beauty • Lifestyle & Family Mama to Mila & Amir”, suggesting that motherhood and personal lifestyle are core pillars of her creative identity.

She also operates a secondary account (@layla_fardoun) with about 18,000 followers, branded as speaking to “Mind & Soul” themes — indicating a broader personal voice beyond curated visual lifestyle content.