TENOONE & Leyla Daulet: Crafting Purposeful Fashion from Heritage to Global Vision

In the ever‑evolving tapestry of global fashion, few stories resonate with as much heart and heritage as that of Leyla Daulet, the visionary co‑founder of TENOONE. Born and raised with deep respect for culture, family, and craftsmanship, Leyla grew up immersed in the values of strength and authenticity that later became the lifeblood of her creative journey. Her upbringing  anchored in family bonds and enriched by the Middle East’s vibrant traditions shaped not just her aesthetic, but her mission: to create fashion that reflects identity, purpose, and resilience.

The spark for TENOONE ignited when Leyla, alongside her mother Bibigul, realized that wardrobes around the world lacked garments that told stories rooted in heritage yet universal in appeal. Determined to challenge the status quo, the duo envisioned a brand that honored “Black as the beginning”  not absence, but presence, mystery, power, and enduring elegance. Their debut 0001 Collection marries premium cotton and silk with quiet sophistication, redefining what modern luxury can feel like.

However, forging a new voice in fashion wasn’t without its challenges. From sourcing quality materials to defining a distinct identity in a crowded market, Leyla faced moments that tested her resolve. Yet each setback served as a crucible refining her creativity, strengthening partnerships, and reinforcing her belief that fashion should be more than visual appeal; it should uplift the wearer and honor their story.

A defining turning point came as TENOONE began to gain traction for its thoughtful approach: garments that feel both personal and timeless. Leyla’s leadership helped shape a brand ethos that blends cultural reverence with future‑facing design, earning admiration from a growing global audience.

TENOONE’s achievements reflect not just commercial momentum but a deeper impact: inspiring individuals to embrace self‑expression with confidence and pride. Leyla’s philosophy  rooted in authenticity, craftsmanship, and a service‑oriented mindset  guides every decision, infusing each collection with purpose beyond trends.

Looking ahead, Leyla Daulet envisions TENOONE as a bridge between cultures, evolving fashion dialogues while nurturing community and creativity. Her journey reminds us that true success lies not just in what we create, but in how we uplift others through our work.

Follow Leyla Daulet & TENOONE on Instagram: https://www.instagram.com/tenoone.ae?igsh=anI1eGJmaGhrdzYw
Also connect via website: https://tenoone.ae | Contact: info@tenoone.ae 📧