MENA Effie Thought Leadership Program returns to Dubai with bold conversations on media effectiveness

Dubai, Eau – May 13, 2025 -Nordstella, A Community-Driven Powerhouse in event management and content Senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior se Senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior senior. Afternoon of ideas, analysis and networks under the theme “rethink the effective means: traditional, digital and beyond”.

As media channels diversify and consumers are increasingly fragmented, the ability to achieve the correct media combination has never been more critical. The Mena Effie TLP aims to explore the complex dynamic between traditional Chanels-TV, radio and digital platforms, including social networks, YouTube, podcasts and transmission, offering attendees a view of the brand view of accessible brand view.

The Dubai edition will feature expert speakers from Publicis Groupe, Snap, Anghami, Talabat, OSN, Rotana, Porsche, Warner Bros, the Futtaim Automotive and many more. The cured agenda includes discussions about rethinking the ROI in a new era or media measurement, the return of traditional media as a less messy space and the power of emerging media formats. The day will conclude with a private projection of The search for happyCombining thought leadership with informal networks. Whether aligned with traditional, digital or emerging platforms, attendees will obtain strategic ideas to shape the effective media options and navigate the rapid evolutionary marketing ecosystem of the region.

“The Mena region continues to evolve as one of the most dynamic and diverse media landscapes in the world. The Effie Mena’s thought program is our commitment to create a platform where the voices of the industry can join to decode what the effectiveness means,” he said, “he said,” he said, “he said,” he said, “he said.” Sahar Rafique, Managing Director of Nordstella. “Our goal is to equip regional leaders with practical tools and perspectives to raise their media strategies in all channels.”

With the investments of Mena Media projected to reach $ 1.1 billion in 2025, the need to evaluate the impact of the media through a regional lens has never been more urgent. The event offers marketing specialists a rare opportunity to commit to processable ideas adapted to consumer behavior and digital infrastructure that quickly changes from the region.

The Mena Effie’s thought leadership program is proud of the main partners of the industry, including Snap, Kantar, Sherpa Communications, MKV Digital and many more.

To reserve a seat and to get more information, visit: https://menaeffie.com/tlp-dubai

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