Pearson Redefines its Brand to Embrace the Future of Learning
- Education
- May 8, 2025
The new brand identity reflects learning as a central human need, essential for personal happiness and progress
Dubai UAE – May 8, 2025 – Perea (FTSE: PSON.L), the world’s leading learning company, presented a new dynamic brand that identified its leadership as a permanent learning company. More than a renewed logo, brand change represses a deep understanding of the evolution needs of students around the world.
The evolution of Pearson’s mark is based on a central belief: humans are born to learn. The company sees learning not only how to acquire knowledge but as a vital force for growth, adaptation and prosper in a world that changes rapidly. This understanding is in the heart of the new brand.
“Our new brand reflects our belief in the transforming power of learning,” he said Ginny Cartwright Ziegler, Pearson Marketing Director. “Capture the emotional core of learning: the innate human desire to grow, adapt and prosper. We understand that learning is a deeply personal trip, and our new brand resonates with that experience, celebrating curiosity, resistance.”
Pearson has invested significantly in understanding the science of learning and how individuals learn more effective. Research has shown that people who work to improve a skill or skill feel happier daily and long term, even when learning itself feels challenging. In addition, those who spend more time learning, either in formal schooling or informal experiences, are more likely to inform to have a purpose in their life. These ideas have reported the development of the new brand and will continue in the products and services of Pearson, ensuring that they remain at the forefront of innovation and effectiveness.
“This brand change is not just about new logos or colors; it is a bold step to redefine who we are, what we represent and our commitment to help people realize the life they imagine through learning,” he said Pearson Omar Abbosh CEO. “Learning shapes our thoughts, feelings, connections and successes, promoting growth at each stage of life. This vision of future orientation is deeply aligned with culture and our products and services, establishing the future value, the turned value, educators and partners throughout the world.”
For more information about Pearson’s new brand identity and his vision for the future of learning, visit https://plc.pearson.com/.
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About Pearson
In Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is an opportunity for personal advance. That is why our c. 18,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for the impact of real life. We are the world’s permanent learning company, which serves customers in almost 200 countries with digital content, evaluations, qualifications and data. For us, learning is not just what we do. He is who we are. Visit us at Pearsonplc.com.
