Towriss pushing Cadillac F1 to ‘exceed expectations’

The TWG Motorsports CEO, Dan Towriss, admits that formulas 1 will be a great challenge for the new Cadillac team, but says it aims to try to exceed expectations due to the affinity that many fans have with the brand.

Cadillac will join the network in 2026 after a prolonged induction process that saw that Andretti’s original entry evolved with the support of General Motors. Towriss was a great driving force behind the project from the beginning and says that anticipation is growing to provide fans a new headquarters in the United States to support.

“I think just to see what a new team can do in Formula 1 [should excite fans]”Towriss told Siriusxm.” I think this is the time when American innovation will really exhibit, American ingenuity in the car, with the participation of GM. When you think about what is happening in Detroit, what will be built there, and Indianapolis, Charlotte …

“From that point of view, this is that fans of a team can really support. All spoken have a history of Cadillac in some way. You know, their grandfather, his father, his car, there is an attachment to the brand.

“And then they say:” I am a fan of Formula 1, now I am a fan of Cadillac Formula 1 “. We do not go down, so each effort is in excess of excellent and tries to deliver, Formula 1 is very different.

The original entry was approved by the FIA ​​but rejected for an entry in 2025 or 2026 by F1 at the beginning of last year, with the head of commercial rights that states that it would be more open to accept the new team in 2028. Other negotiations and tests of the GMS plans, the entry of renowned Cadillac finally received a confirmation of a place in the network next year in March.

“It was very widespread to overcome the line,” admits Towriss. “But I think that from where we are today, our project, our effort, the Cadillac Formula 1 team is better to have gone through that.

“Formula 1 should not be easy. This is the pinnacle of motor sports. And believe me, they did not make it easy. There were moments, yes, it was frustrating. I need to do it.” But we did it on swords.

“But I will say that now that we are inside, we have very welcome by Formula 1. The support of the FIA, the welcome that the other teams have fabulous. So, as we like to say, our work continues to the rhythm, and we are ready by 2026”. “

On Saturday night in Miami he saw a luxurious party at South Beach, where Cadillac released the images of the first brand for the new team, and Towriss says that the trip ahead of the network by 2026 will be full of important milestones from now on.

Launch of the Cadillac F1 team: Miami GP outstanding

The Cadillac Formula 1 team official presented his brand on a weekend of the Miami Grand Prix. A cinematographic teaser video revealed a new bold logo, an elegant crest by Cadillac Black and Silver, resorting to the brand’s luxury heritage. pic.twitter.com/weafjgdrhr

– Cadillac F1 (@cadillacteam_f1) May 4, 2025

“It’s amazing to think. I think we’ll be a little more busy next year and probably a little, more nervous, but we really wanted to come and make the logo we had, it was to come the 1 is what Cadac 1 is what Cad shows people.

“I think many people have met Cadillac, but what does that mean? How will it look? How will you feel? It has become a lot of work in that. And Soo [Miami] That launch really was, tell the whole world how it will look and feel.

“I think some people wanted to see a driver’s announcement, some people wanted to see a free advertisement, but it’s like,” Hey, we won’t send everything someday! “

“There is a lot of accumulation between now and Melbourne in 2026, so there is more to come. AFTA, the free comes, the pilots will come. They do not put me on the clock, but many things will happen there.

“But it was great for the child to show attitude, appearance and sensation, which can expect from Cadillac Formula 1, and seeing all the GM brass appear, appear, Twg Global Brass, fans, influencers, the media, was a great evct.”