SAPPHIRE opens first UAE store at City Centre Sharjah, bringing South Asian fashion to the region

Pakistan’s leading eastern wear fashion brand, SAPPHIRE, has officially opened its first store in the UAE, located at City Centre Sharjah. This milestone marks SAPPHIRE’s continued global expansion and strengthens its position as a prominent international fashion powerhouse. Following its successful ventures in the United Kingdom with two stores in Birmingham and Bradford, SAPPHIRE’s entrance into the UAE market underscores its growing footprint in the Middle East.

The new store offers UAE residents and South Asian fashion enthusiasts’ direct access to SAPPHIRE’s signature collections, including unstitched fabrics, ready-to-wear ensembles, chic accessories, and more – all conveniently available without the hassle of international shipping.

Opening just in time for Eid, the store launch provides customers with the perfect opportunity to shop luxurious fabrics, vibrant prints, and trendsetting designs for the festive season. With a strong focus on quality, affordability, and innovation, SAPPHIRE aims to redefine the shopping experience for South Asian fashion lovers in the UAE.

What to expect at the SAPPHIRE Sharjah Store

Located in City Centre Sharjah, the store features:

• Unstitched collections: A wide array of premium fabrics and elegant designs, empowering customers to create custom outfits tailored to their unique style.
• Ready-to-wear: A versatile collection of contemporary eastern and fusion ensembles, ideal for daily wear, workwear, and special occasions.
• Accessories: A thoughtfully curated selection of scarves, bags, and jewelry to complete every look.
• In-Store shopping convenience: Shoppers can instantly access SAPPHIRE’s latest collections, enjoy in-store trials, and avoid delivery wait times, ensuring the perfect fit and experience.

A new era for South Asian Fashion in the Middle East

With this launch, SAPPHIRE is poised to become a leading destination for UAE shoppers who appreciate heritage craftsmanship infused with modern flair. Whether you’re searching for everyday essentials, seasonal staples, or festive Eid outfits, the new Sharjah store is the ultimate haven for South Asian fashion enthusiasts.

Visit SAPPHIRE at City Centre Sharjah today and immerse yourself in the elegance of Pakistani fashion like never before.