Should we Market to Gen Z?

Marketing is changing quickly, mainly because of Gen Z. They were born between 1997 and 2012 and have grown up with technology. Unlike Millennials, who saw the internet become a big thing, Gen Z doesn’t know a world without smartphones, social media, and instant info. They’re pretty much the first global group since tech keeps them always connected. The deal is they want things from companies.

Gen Z is a pretty big deal when it comes to money. They’re dropping over $360 billion a year in the US alone! But it’s not just their own spending. They have a lot of say in what their families buy too. Plus, they’re all over the internet, and they set trends faster than anyone before them. From clothes and makeup to video games and gadgets, the things they like are changing how businesses market stuff, sell it, and even what they make.

To market to Gen Z, it’s not about flashy ads or catchy slogans. It’s about being real, having a purpose, building a community, and being innovative. If brands get what Gen Z cares about and change with their online lives, they’ll not just get customers, but fans for life.
This generation doesn’t just purchase things—they purchase stories, experiences, and values. Brands that get this are already winning at marketing in the future.