Salesforce Unveils Agentforce at GITEX Africa, Pioneering AI-Driven CRM Evolution

Salesforce has introduced its autonomous AI platform, Agentforce, EN GITEX Africa 2025 in Marrakech, Morocco, which marks a significant advance in customer relationship management technology. This launch underlines Salesforce’s commitment to integrate artificial intelligence into commercial operations throughout the African continent. -The client relationship management with Powerled, Data driven, Voxfric

Agentforce is designed to improve customer efficiency and satisfaction through the automation of tasks in service, sales, marketing and commerce. In the nucleus of this platform is the Atlas Reasoning Motor, which allows the agents to analyze data, make decisions and execute tasks with a minimal human intervention. This system allows organizations to build, customize and implement AI agents using low code tools, simplifying operations and reducing the need for extensive programming knowledge.

Marc Benioff, president and CEO of Salesforce, emphasized the agentforce transformative potential, stating that it responds to a new era or intelligent agents that actively drive the success of customers. He highlighted the ability of platforms to integrate AI into several workflows, improving customer interactions and business growth.

The platform capabilities were demonstrated by Gitex Africa, where attendees experienced firsthand how agentforce can customize customer interactions and generate lasting loyalty. The Salesforce stand showed the data cloud platform, which connects and harmonizes customer data in real time, providing an integral vision of customer needs and behavior. -The relationship with the client with Powerned, based on data)

Ouealif Ouealif, regional sales director of Africa in Salesforce, said that Gitex Africa produced an ideal place to show how AI, Data, CRM and Trust are revolutionizing companies throughout the continent. He highlighted the potential of the platform to boost growth and success in rapid expansion markets in Africa. -The customer relations management with Powers, based on data, Salesforce Soars Atex Africa: presentation of artificial intelligence, data controlled, customer-vaxfrica relationship management)

The integration of agentforce with existing Salesforce platforms, including Slack, allows perfect implementation in several commercial functions. The platform also has a network of partners, which allows customers to implement pre -constructed agents and use agents of members such as Amazon Web Services, Google, IBM and Workday.

Companies such as Openable, Saks and Wiley have already adopted agentforce, informing significant improvements in customer service efficiency and cases resolution rates. For example, Wiley has seen an increase of more than 40% in the resolution of cases when the agent’s force to manage routine consultations, which allows human agents to focus on more complex cases.

The participation of Salesforce en Gitex Africa also included discussions in panels on “AI and ethics of trust in Africa”, addressing critical issues that surround the development and deployment of AI, with an approach to ethical considerations and information prevention. -Conalle, customer relations management with data-based data-Africa.com)