ArabyAds Elevates MENA Marketing by Winning Snapchat Advanced Partner Badge

Arabyads has assured the prestigious flagship of Snapchat advanced partners, marking a significant milestone that positions the Firm of advertising technology based in the EAU at the forefront of digital innovation throughout the middle and northern Africa. The designation gives the company exclusive access to the latest tools, data analysis and strategic support of Snapchat, allowing customers and creators of the region to take advantage of the campaign opportunities of complete information purposes on the platform.

This recognition underlines the deliberate investment of Arabsads in human capital and knows, instead of simply the technical capacity. As part of the Snapchat Advanced Partner program, the company gains access to private training sessions, expert qualification, account management and early stage management such as the Creator Discovery API of Creator of SNAP and Snap Creator Marketplace Beta. The badge also comes with visibility and credibility as Snapchat builds its ecosystem through associations of trusted agencies.

The Vice President of Arabyad de Digital, Ayah Reyad, emphasized that working with Snapchat has been fundamental to expand the market share and inspire creativity, and that the advanced partner depends on customer relations and unlocks new possibilities. The measure adds another layer to the regional achievement portfolio of Arabyads, which include being appointed marketing platform of the year 2023 by MMA Smarties Mena and the previous launch of its domestic scope of AI with power.

Snapchat states that around 67% of users follow creators to see real and everyday moments, underlining the emphasis on the authentic connection. The platform reports that 97% of users are open to the content of creators with brand sponsorship, and 59% have made purchases after exposure to such campaigns. This context prepares the scenario so that the Arabyads negotiated the most effective creators associations on behalf of the brands, using a data selection informed by data and information on the platform.

The flagship of advanced partners places Araabyads between an elite selection of regional agencies, including the presentation practice of Publicis Groupe, I think, Inhype and the Cabra Mena agency. The SNAP pilot cohort benefits from direct collaboration opportunities with Snapchat equipment, hand enables and personalized access to Snap Focus analysis and certification. A day of enabling partners in Dubai offered an immediate immersion in platform tools and best strategic practices, reinforcing the objective of the parent company to build a vibrant creative economy throughout the Mena region.

The senior figures of other agencies in the cohort echoed Snap’s confidence in Arabyads. Timothée Sormeaux, managing partner and acquisition co -founder, said SNAP values ​​its data -driven approach and focused on the measurement, which has helped solve complex challenges of customers in the region.

The head of Snap agency relations in the region, Rasha El -hussaini, described the partners initiative as part of a broader strategy to support agencies in the midst of rapid transformation in digital markets.

For Arabyads customers, the benefits are multifaceted. The Discovery Creator API allows mapping and analysis or around 100,000 Mena creators, which allows the alignment of data influencers. The end of the end of the end to obtain, combined with the advance in AR and the creative strategy, allows brands to build measurable campaigns that promote deeper commitment and conversions.

Arabyads is now well located to sacrifice customers a complete solution in Snapchat: from the identification and certification of the creator through Snap Focus, to the allocation of influential campaigns, the use of the creator’s market and the use of optimization through the management of accounts and the ideas of the platform. The company’s trajectory indicates the intention not only to maintain growth, but to shape how the collaboration of a high impact creator in the region is seen.