Jarek Kostrzewa: Architect of Influence in the Creator Economy at the One Billion Summit

As the global creator economy matures, its most powerful figures are increasingly those operating behind the scenes, structuring ecosystems where talent, brands, and audiences converge with purpose. Jarek Kostrzewa stands firmly within this category. As Chief Executive Officer of New Classic Agency, co-owner of the Before Festival, and an experienced influencer manager, Kostrzewa has become a central figure in shaping how influence is built, managed, and sustained. His spotlighted presence at the One Billion Followers Summit reflected not only his personal trajectory, but the growing recognition of influence architecture as a discipline in its own right.

Kostrzewa’s professional journey has been defined by an acute understanding of cultural momentum. Rather than positioning himself as a front-facing personality, he has focused on building platforms and frameworks that allow creators to scale responsibly and commercially without compromising authenticity. Through New Classic Agency, he has worked at the intersection of talent representation, brand strategy, and digital storytelling, helping creators translate online relevance into long-term careers. His work reflects an appreciation for both creative freedom and operational rigor, a balance that remains elusive in much of the influencer economy.

Parallel to his agency leadership, Kostrzewa’s role as co-owner of the Before Festival underscores his commitment to cultural curation. Festivals today are no longer isolated entertainment events; they are ecosystems where music, media, fashion, and digital communities intersect. His involvement signals an understanding that influence extends beyond screens and into physical experiences that shape identity and belonging. This perspective has informed his broader approach to talent management, where community and context are as important as reach.

Like many leaders in emerging industries, Kostrzewa’s rise has required navigating uncertainty. The influencer management space remains fragmented, often misunderstood, and subject to rapid shifts in platform dynamics. Building credibility in such an environment demands adaptability and long-term thinking. Kostrzewa’s steady progression suggests a capacity to anticipate change while maintaining clear strategic direction, positioning him as a trusted intermediary between creators and the commercial world.

His participation at the One Billion Followers Summit was a natural extension of this work. The summit, which convenes global leaders across content, business, and technology, has increasingly emphasized the infrastructure behind influence. Kostrzewa’s presence highlighted the importance of managers and agency leaders in shaping sustainable creator ecosystems. His perspective aligned with the summit’s mission to explore not just who holds influence, but how it is responsibly built and governed.

Within this global forum, Kostrzewa represented a leadership model grounded in partnership rather than personality. His influence lies in enabling others to succeed while maintaining strategic coherence across projects and platforms. As the creator economy continues to professionalize, such roles will only grow in importance.

Jarek Kostrzewa’s spotlight at the One Billion Followers Summit reinforced his standing as a thoughtful architect of modern influence. In an industry often driven by immediacy, his work reflects patience, structure, and vision. It is this quiet authority, exercised through systems rather than spectacle, that positions him as a meaningful contributor to the future of global digital culture.